For a sport where the athlete is covered most of the time, we aimed to capture the “in-between” moments of visible passion, energy and dominance to excite new and existing fans for the USA Fencing Olympic team. 

These two campaigns (one social-forward and one digital banner-forward) were run in the weeks leading up to & during the Olympics for USA Fencing. This project included social & digital banners and social filters and was supported by flyers and printed banners for USA Fencing venues and clubs.