Evil Geniuses (EG) moved into a new HQ and began searching for site-specific sponsors for their meeting, visitor, and gaming/streaming spaces. After receiving the building floor plans and researching 20+ brands, I created site-specific 3D, models of potential sponsored areas in the space, some of which can be seen as renders below. Outside of creating an accurate representation of each office, a large part of the process involved figuring out how each brand can exist in the defined space while making those brands’ activations feel authentic to the Evil Geniuses brand and image.

These renders were presented (instead of traditional mockups) as the primary media in sponsorship proposal decks and used as creative direction inspiration for the brands’ internal teams as well as for the Evil Geniuses team.