Logos, Illustration, Merch, Signage & More
2021 AAu JR. Olympics
Project Overview
We worked with the Harris County Houston Sports Authority (HCHSA) to build this event branding from the ground up. We developed a comprehensive branding package and strategy, based on illustration, that included brand identity, custom character design,
hand-drawn animation, billboards, and other out-of-home signage, environmental branding, and merchandise.
- Adobe Creative Suite
- Association: Collaboration W/ Arkane Society
- Role: Lead Designer, Branding & Illustration
- Year: 2021
- Client: HCHSA & AAU
Logos & Mascot Illustration
THE PROJECT
STRATEGY
With a goal of including and appealing to youth and their families while communicating the importance and prestige of the event, we built the event’s brand around the character of “Cosmo”, a young, sports-loving, adventurous and courageous space-exploring, entity that can be seen activating spaces, campaigns and initiatives throughout the Houston area.
Signage, exterior
Signage, Interior
Additional Designs (Signage & Merchandise)
OUTCOME
“[HCHSA] Just blew [the] Junior Olympics out of the water -[They] set merchandise records for the event by bringing the mascot to life and the event was a huge success! [HCHSA is] …now excited to double down & work [with our team] on the World Table Tennis Championship.”
-Brian Gainor, VP of innovation, Legends GTS/4FRONT