Digital Ad Campaign
DREMEL TOOLS
Project Overview
Dremel launched its new brand campaign to inspire the next generation of DIYers and help them find the courage to take on projects big or small.
My role was to decide how the video spots translated to static digital and social assets, deciding how to use color, layout, and photography to capture the mood of the campaign.
Once the design direction was established by the Design Director and me, we provided initial assets as well as a brand toolkit to guide other designers assisting us in building out all of the static assets (about 50 different ad layouts for multiple products).
- Adobe Photoshop
- Adobe Illustrator
- Association: Zeno Group
- Client: Dremel Tools
- Role: Social/Digital Static Ad Designer & Graphic Designer
- Elements: Static Ad Design & Video Digital Branding Assets
- Year: 2022 (In-Progress)
STRATEGY
Our aim was to communicate a “quiet confidence” and encourage millennial crafters, hobbyists, and home improvement enthusiasts to “Do it themselves”, by pairing the tagline “You Got This” with immersive & minimal but eye-catching design and media. The campaign includes a series of :15 and :06 second spots & mix of bright but understated social media assets showcasing a range of creative and functional DIY tasks.
“Through the “You Got This” campaign, we are giving this new class of DIYers the inspiration to unlock their creativity. Gen Z specifically is one of the most artistic generations yet, as the value of creativity among this group over-indexes and ranks 40 points higher than the general population,”
– Sonesh Shah, Dremel Global President.
For 90 years, Dremel has been helping crafters, hobbyists, and home improvement enthusiasts of all skill levels unlock their creativity for generations. With more than 150 long-lasting accessories and 20 attachments, there’s a Dremel tool combination available for virtually any project, no matter the complexity.
For more information on Dremel products and to view the campaign video ad spots, please visit www.dremel.com.